BetterUp Grow

BetterUp’s AI platform is a breakthrough in human development.

Organizational Context

AI that speaks your business language

Our AI Coach adapts to your leadership frameworks, competencies, and priorities—ensuring every experience aligns with your strategy and culture.

Individual personalization

AI that’s personalized to each individual

A coaching experience as unique
as the individual. Our AI Coach personalizes growth for each individual—adapting to their role, goals, learning style, and builds
on past sessions to support
their journey.

Coaching science

AI built on a decade of science and innovation

We've transformed coaching into a science, building from the world's largest dataset on behavior change.

Our AI isn’t built to chat, it’s built to transform—delivering results backed by a decade of research
and proven outcomes.

+1M

over a million
Employees coached

+200M

unique data points
on human transformation

10+

years of research

Coaching science

Adaptive coaching modes

Grounded in coaching science, our AI Coach captures the nuance of effective coaching—adapting in the moment with empathy, reflection, guidance, action, and follow-up to drive meaningful progress.

Coaching science

Beyond generic advice to meaningful action and transformation

Our AI Coach goes beyond chat—recommending targeted experiences like role play and mindset shifts to support growth in the moments that matter.